Start With Why by Simon Sinek

“People don’t buy what you do, they buy why you do it.”

Every once in a while I will pick up a book, look at the title, and know everything I need from the front cover. When I picked up Start With Why by Simon Sinek, I was certain I figured out the entire book: knowing why you do something is the most important thing. Was I wrong? Not really, but surprisingly I could not put the book down.

Success in the business world is nearly magic. You can gobs of money and loads of talent and still be bankrupt in a year. History is riddled with huge companies failing while small startups become huge successes.

Through his book, Sinek shows us success: Apple, Microsoft, Southwest Airlines, Wal-mart and others. He explains that these successes were built around great people who inspired others: Steve Jobs, Bill Gates, Herb Kelleher, Sam Walton, etc. These people may not have been great at business, in fact some did not know how to put together a business plan, but they understood what was most important to them. Once some of these men left their position, their business immediately began to flounder, mostly cause the company and its leader forgot their central purpose.

For a simple concept book, Start With Why was rather fascinating. It prompted me to look at my own work again; to remember why my career and how things will be better if I remember the “why.”

I think this book is a great book for any one in or seeking a leadership role.

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”