The Paradox of Choice by Barry Schwartz

For years I have believed in a simple mantra: less is more. The more I added to my life, the crazier things seemed to be. When I whittled things down, things got easier. So when I saw the title The Paradox of Choice, I was sold. It is always great to see your assumptions or anecdotal experiences supported by experts.

As a society, we love choice. Specifically, we love the freedom of choice, however in order to have choice you need more options. Therefore, we equate our freedom with the number of options we have. But when we look closer, our supposed freedom is paralyzing us. “Increased choice…may impair freedom by taking time and energy we’d be better off devoting to other matters.”

I highly recommend this work.